Ethiopian Hand-on Entrepreneur, based in the Hague. The last 20 Years I have been involved in several small and medium businesses.
Meskel: import of Ethiopian goods and distribution in European countries mainly in The Netherlands, Belgium, France, Germany, and Sweden.
Products: handy-craft, Coffee, Wine, Beer
Under Meskel, I am also doing some consultancy work. I support European companies to get the right information before investing, buying or producing in Ethiopia.
Meleya: Ethio-Dutch coffee brand. This brand lasted 4 years, lack of good experience and also due to European crisis I had to stop.
Moyee Coffee: founding partner, investor and also strategic advisor. Dutch coffee brand which offers a fair chain product.
The coffee is on The Netherlands Market, Ethiopian Market, Irish Market.
Habesha Beeer: Brand Ambassador for The Netherlands, looking forward to Entire Europe position.
New Initiative: TIRU BUNA
Coffee corner chain: 1st Shop will open doors on the 1st of January.
Planned shops: Amsterdam, The Hague, Paris, Addis-Ababa, Genève
From all coffee initiatives in which I am involved I have learned that tractability is key!!
I am working on a plan of coffee cleaning plant. This plant will be based in KAFFA region, the birth place of coffee. 40 % of the Ethiopian coffee comes from that region and from the south.
All these coffee will pass through JIMMA, the city where we want to set our cleaning station.
My big assets are my business partners and my large network in TheNetherlands, France and Ethiopia.